Which characterstics have been described in SWOT analysis?
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SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. It is intended to specify the objectives of the business venture or project and identify the internal and external factors that are favorable and unfavorable to achieving those objectives. Users of a SWOT analysis often ask and answer questions to generate meaningful information for each category to make the tool useful and identify their competitive advantage. SWOT has been described as the tried-and-true tool of strategic analysis.
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The following characteristics have been described in SWOT analysis:
- S - Strengths: S in SWOT stands for strengths that an individual possesses. These strengths are basically the skills and qualities that can help the individual grow as a professional.
- W - Weaknesses: Recognizing the weaknesses, accepting that there are some, and working to eliminate them is a part of professional behavior.
- O - Opportunities: It is necessary to know well in advance what opportunities the individual can take up for the skills that he/she possesses.
- T - Threats: Weaknesses are vulnerable to threats in a professional career. One should be aware of the threats that his weaknesses pose to his growth as a professional.
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