which company sales were not consistent throught the year
Answers
Answer:
Unclear Insight into Wins and Losses
If you don’t know what winning deals look like, how can you replicate them in the future? And if you don’t know why you’re losing deals, how can you avoid making the same mistakes again? Look back at your sales results using analytics to zero in on what works, what doesn’t, and how you can start winning more deals.
2. Senior Management Shifts
When there is a big shake-up in management, it can seriously impact your sales team’s results for months afterward. Changes at the top trickle down to the bottom, and can confuse even long-time reps. Make sure you’re clear and open with your team about new expectations and any changes in sales strategy or reporting.
3. Compensation Confusion
Do your sales reps know exactly how their compensation plan works? If sales incentives were recently altered or are very complex, your team may be confused and feel unmotivated to sell.
4. Marketing Dropped the Ball
If the marketing team isn’t handing over the right number of qualified leads to your sales team, that’s going to hurt numbers. Look into whether marketing has changed gears, maybe cutting back on a successful Google Ad campaign. If you get to the root of the problem, you’ll see your numbers jump back up.
5. No Sales Follow-up
Your sales reps have to follow up on every single lead, no matter what. Look at the follow-up numbers for the past few months and pinpoint any leads that are being ignored. If your sales team is dropping the ball on any of your leads, it can lead to fewer deals closed.