Question

Which concept holds that firms must strive to deliver value to customers in a way that maintains and improves the consumer's and society's well-being

Answer 1

Everything you need to know about what is marketing concept. The concept of marketing and its influential role in the transformation of market, consumer and Indian economy is increasingly felt. It is a pervasive element in contemporary life of everyone.

Marketing provides an opportunity to contribute to society as well as to an individual company.

The modern or new marketing concept replaces and to some extent reverses the logic of the old one.