which creates the next generation
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The creation of next-generation products and their derivatives would seem to be the routine work of technology-based companies. Their continued business success, after all, depends on it.
Yet in a detailed study of 28 next-generation product-development projects at 14 leading high-tech companies, we found that most of the companies were unable to complete such projects on schedule. Furthermore, they had difficulty developing the derivative products needed to fill the gaps in the market that their next-generation products would create.
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