Which dimension of market orientation is concerned with studying the needs of the customers, broadening the verbalized needs, analysing exogenous factors affecting the need and identifying possible future needs:
1. Intelligence dissemination
2. Intelligence generation
3. Responsiveness
4. None of these
Answers
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1
Answer:
The answer is Intelligence generation. This helps to create a better understanding of the customer and the market. This helps to have a producer or entrepreneurs to boost the working on products and services in a specific manner that meets the user's needs and wants also help to stand the product out in the market.
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0
Answer:
Intelligence generation
Explanation:
The market orientation is the perspective of the market which includes decision-making; market intelligence; strategic perspective and customer orientation perspective.
The market orientation perspective is divided into three stages:
- Intelligence generation includes interacting with customers, analyzing the needs of the customers, and determining the future of the company.
- Intelligence dissemination includes spreading intelligence regarding marketing within the organization.
- Responsiveness includes developing unique products, make investment, and developing relationship with new partners.
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