Which element of marketing mix is highlighted in the lines, “Shah Ltd. started the
product offering with ACs. They have now started to sell other appliances as well including
audio systems, Televisions, washing machines, water purifier Etc. The company also
handles complaints and offered after sales services”?
(a) Product
(b)Place
(c) Price
(d)Promotion
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Answer:
Answer is (a) Product
Explanation:
If you read the lines then it focuses on how Shah Ltd started with ACs, and after that tv, washing machines, water purifiers and all. These all come under the products they were offering.
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