Question

Which element of the promotion mix do wholesalers primarily use?

Answer 1

Promotional Strategies Promotional Goals Product Variables Promotional Mix; 10. ... Flow Wholesaler Retailer Consumer Producer Wholesaler Retailer Consumer ...

Answer 2

Wholesalers use Trade Promotion as an element of the promotion mix.

• Manufacturers aim to increase revenue by providing maximum supply to the retailers and maintaining a healthy relationship with them. When the units of goods are sent to the retailers they sell them to the final consumers.
• The manufacturers do various activities to attract the retailer instead of the final consumers. The main aim of this promotional activity is to increase the demand for products in the retail stores.