Which factors should an advertiser consider when deciding on a bidding strategy?
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Explanation:
Results, targeted locations, and purchase history.
Customer search history, competition, and conversions.
User journey complexities, performance, and auctions.
Ad schedule and budget.
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The factors that an advertiser should consider when deciding on a bidding strategy are ‘user journey complexities’, performance, and auctions.
Explanation:
- The bidding strategy adopted by an advertiser is not an easy task and the advertiser has to go through a number of options and information before bidding.
- The bidding strategy that the advertiser adopts is based on performance parameters, auctions and the set journey complexities.
- It is always a challenging task of setting an appropriate bid for an advertiser.
Learn more about bidding strategy
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