Which gestalt principle involves creating positive and negative space?
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Design
UX DESIGN
9 MINUTE READ
Exploring the Gestalt Principles of Design
Cameron Chapman
CAMERON CHAPMAN
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
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Read the Spanishes version of this article translated by Yesica Danderfer
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Negative space has long been a staple of good design. Leaving white space around elements of a design is the first thing that usually comes to mind. But then there are designs that use that white space to infer an element that isn’t actually there (the arrow hidden between the E and X in the FedEx logo immediately comes to mind as an example).
Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules. These principles are organized into five categories: Proximity, Similarity, Continuity, Closure, and Connectedness.
