Question

Which is defined as being a cash or gifts to dealers or their sales force to push the manufacturer good

Answer 1

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Answer 2

Answer:

Push money is defined as being a cash or gifts to dealers or their sales force to push the manufacturer good.

Explanation:

• Push money is that the extra incentive given to the retailers to confirm that they display the manufacturer’s product prominently and make sure that they refill the goods. This push money is mostly given to boost sales.
• Most of the fast paced goods placed in retail stores are low involvement products and also the buying pattern of the buyer depends on which product is placed within the front. In such a situation lots of the manufacturer’s sales depends on individual retailers and the way they place and display and promote their product.
• Push money is that the extra incentive given to the retailers to confirm that they display the manufacturer’s product prominently and make sure that they refill the goods. This push money is mostly given to boost sales.
• Manufacturers developed the concept of push money as an incentive to lean to the retailers so as to make sure that their products gain the eye of the patron.

Hence the correct answer is Push money.

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