Which is meant by Advertising? Explain in brief the characteristics of advertising.
Answers
✔️Definition:
➡️Advertising is a means of communication with the users of a product or service.
➡️Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.
✔️FEATURES:
➡️The first and foremost important feature of advertising is that it should be creative because creativity can be deciding factor in this age of competitive world.
➡️Another important feature of advertising is that it should be cost effective implying that the benefits from advertising should be more than the cost of advertising because many times company spends millions of dollar only to find that it has not produced the desired result.
➡️Advertising should be entertaining and at the same time it should be informative.
➡️Advertisement should be directed and shown to the target group customers and not to everyone.
➡️Advertisement should not be confusing and misleading because with false or misleading advertising you can attract customer one time but as far as repeat customers are concerned they will come only if the product is good and if the product is not as good as advertised then that 1 customer will tell 10 potential customers not to buy the product leading to bad publicity for the company.
➡️Advertisement should be flexible because 30 years back advertisement was done only in newspaper and radio then advertising on televisions was the more preferred option and now the online medium is hot for advertisement.
Hope this helps.