Which is not a method of demand forecasting of new product
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The only non-forecasting method is exponential smoothing with a trend.
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This is not a way to predict the need for a new product is:
- Demand forecasting is a field of forecasting analysis that seeks to understand and predict customer needs to improve corporate supply chain and business management decisions.
- Demand prediction is the art and science of predicting a future need for a product or service in the future.
- This forecast is based on past behavioral patterns and current trends.
- Thus, it is not just a matter of guessing the need for the future but of measuring the need scientifically and theoretically.
- The customer may misjudge his or her needs and may reverse his or her decision in the future which may mislead the survey.
- This approach is appropriate when goods are supplied in bulk to industries but not to domestic customers.
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