Which is part of socio culture environment
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Basically, socio-cultural factors are customs, lifestyles and values that characterize a society. Cultural aspects include aesthetics, education, language, law and politics, religion, social organizations, technology and material culture, values and attitudes.
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that part of the firm's external marketing environment in which social or cultural changes (that is, changes to the value system of a society) act to affect the firm's marketing effort; the changing sociocultural environment may pose threats or present opportunities.
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