Which message strategy is designed to trigger impulse buys?
Answers
Buying Impulse: How retailers can get customers to buy more on the fly
Almost 60% like my fellow shop keepers, I am occasionally tilted for a comfortable shopping.
This temporary failure in self-control usually happens in those moments when I am worsening in line, waiting for the next available cashier to ring in my purchase. A tried and true marketing strategy, impulse purchasing one strategy retailers have trusted for decades. Traders have kept inexpensive gifts strategically around the checkout lane since the 1950s. The truth should be told, those well-placed point-of-purchase displays are usually reminded me that I need a new pair of socks
Since ecommerce continues to drive consumers online, some brick-mortar retailers are concerned that profits from this kind of impulse purchase will get trapped in oblivion. But speaking statistically, this is not the case. Recently a credit card survey shows that five of the six American buyers accept to buy impulse, of which 79% were in physical storefront. Being able to tightly control the shopping experience, the stores have to take their feet, especially compared to their retail counterparts.
So, how can retailers make sure that the buyer will still make those unplanned purchases? Let's guide the phenomenon in psychology, as well as some concrete strategies to buy consumers on the fly
Science behind impulse purchase
Most consumer behavior remains in our unconscious mind. This field of brain is an inclination for automatic skills, information processing, dreams and intuition.
According to psychology today, automatic insistence to spend our hard earned money is included in our DNA.
According to the famous trade publication, here are some reasons:
To get happiness from receiving new things, we have been conditioned at a young age.
Have you recently gone to a birthday party of a child? It is difficult to remember the table with the upper pile of gifts. We are programmed to genetically acquire new things, even if they do not have immediate requirement. Not only this - when we make a purchase based on the growing body of research, we actually get a real "high". On wearing new clothes, buying shops in windows or even trying to pairing can release a flood of dopamine, which increases your mood and gives buyers a sense of satisfaction.