Which method is most suitable for conducting enquiry regarding family welfare programme in India? Explain its merits and demerits.
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Which method is most suitable for conducting enquiry regarding family welfare programme in India? Explain its merits and demerits.
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Primary data collection method is most suitable for conducting enquiry regarding family welfare program in India. Demerits of primary data collection: This kind of methodoly cannot be applied to areas of larger distance and having huge population.
Advantages of Primary Data in Marketing Research
- It is original and fresh.
- It is possible to collect the information that is just relevant for the study.
- The researcher can achieve maximum accuracy in the collection and analysis of data.
- The researcher can be sure of the reliability of the data.
Disadvantages of Primary Data in Marketing Research
- Primary data is very expensive compared to secondary data. Therefore, it might be difficult to collect primary data.
- It is time-consuming.
- It may not be feasible to collect primary data in some cases due to its complexity and required commitment.
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