Question

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Answer 1

The answer is assisted conversion.

The assisted conversion metric reports on how often a channel contributes to a conversion prior to last-click attribution. This gives information on the number of conversions and sales a channel assisted in. A channel that makes its presence anywhere on a conversion path except in the form of the final interaction is taken into account as an assist for the conversion.

Answer 2

Assisted conversion reports on how often a channel contributes to a conversion prior to last-click attribution.

Explanation:

• The process of assisted conversions refers to the communication and interactions that the customer has with a website.  

• It is not a final interaction but can also lead to a conversion.  

• It is a form of assistance that involves the value-added transaction of communication that includes the clearing of doubts and help with adding value to their contribution to the interactions.

Learn more about last-click attribution

How is using non-last-click attribution conversions useful for performance planner forecasts?

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