Which new strategies were opted by the printers and publishers to sell their products?
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The writings of Devaki Nandan Khatri created a novel-reading public in Hindi.Books In This Genre: Indulekha (novel); Ponniyin Selvan..mmmmmm..........mmmm.......Printers and publishers continuously developed new strategies to sell their products. In the 19th century periodicals, serialised novels, gave birth to a particular way of writing novels. In 1920s popular works were sold in cheap series called the Shilling Series in England.
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