which of the factors affect the market assessment
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- Market assessment is a detailed and objective evaluation of the potential of a new product, new business idea or new investment.
- It is a comprehensive analysis of environment forces, market trends, entry barriers, competition, risks, opportunities and the company's resources and constraints.
- There are four major factors that cause both long-term trends and short-term fluctuations.
- These factors are government, international transactions, speculation and expectation and supply and demand
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