which of the following best describes cold calling (a) public relations activity (b) viral advertising (c) sales people contacting potential customers (d) sales promoting
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(a) public relations activity.
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Cold calling is a technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services. Cold calling typically refers to solicitation by phone or telemarketing, but can also involve in-person visits, such as with door-to-door salespeople.
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