Which of the following correctly describes the marketing mix for products?
Product, price, place, promotion
Product, price, place, production
Production, price, place, promotion
Placement, promotion, price, place
Answers
Answer:
product , price , place , production
ANSWER:
Marketing mix is the set of factors that are to be maintained by a company in order to encourage consumers to buy their product. The different factors that are included are:
• Product – the product must contain independent physical features.
• Price – the price must be decided in such a manner that the seller will not face loss and the consumer should find the price affordable.
• Place – the markets that are chosen to sell the product must be accessible by all the consumers.
• Promotion – the information about the product must reach the consumers in creative manner. The customers must know about the product and only then will they realize its importance in their lives. This comes under the factor ‘Promotion’.