Question

Which of the following factors does the macro-environment not include?​

Answer 1

These are Political, Economical, Social, Technological, Legal and Environmental. Hence, competitive forces are not a part of macro environment.

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Answer 2

The macro-environment of an organisation is the outer environment of an organisation that indirectly affects the organisation and its goals and objectives.

• The factors that are not included in the macro-environment of an organisation are the goals and objectives of the organisation, customers, suppliers, public, competitors, etc.

• The factors of the micro-environment affect the day to day operation of the business and have a say in the functioning of the business.