which of the following involves collection and analysis of facts relavant to various aspects of marketing a)product planning & development. b)branding. c)pricing the product. d)marketing research
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Among the four options provided, the correct answer is (d) Marketing Research. It is a process which involves collecting and analyzing different types of information such as what does the customer need, their buying habits, market competition, existing prices, effectiveness of advertising, how to distribute the product/services, etc. Collecting and analyzing these information helps in determining the right kind of marketing strategies.
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