Question

Which of the following is a benefit of display advertising over search advertising?

Answer 1

Appearing on relevant websites offering advertising space

A benefit of display advertising over search advertising is appearing on relevant websites offering advertising space.

Display ads are also called banner ads and are visible to the audience whenever they surf for something online and not just when they search for your service or product. They help in supporting brand awareness.

Answer 2

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Display ads may promote your brand to the right people, but they also have high visibility. When you use display ads, they're also being shown to customers who may not have thought to look for your products or services (even if they're not part of your demographic).