Question

Which of the following is an appropriate product strategy for the maturity stage of the product life cycle?
ered
f1
Select one:
a. offer product extensions, service, warranty
stion
b. Phase out weak items
O c Diversify brands and models
d. offer a basic product​

Answer 1

Answer:

Which of the following is an appropriate product strategy for the maturity stage of the product life cycle?

ered

f1

Select one:

a. offer product extensions, service, warranty

stion

b. Phase out weak items

O c Diversify brands and models

d. offer a basic product

Answer 2

The correct answer to this question is option b. Phase out weak products.

Explanation:

• For the decline stage, the cautious selection of product life cycle strategies is demanded.  

• The reason is that passing a weak product can be very expensive to the firm, not just in profit terms. There are also several hidden costs.  

• Offering a weak product also delays the search for replacements and generates a lopsided product mix.  

• It also damages current profits and deteriorates the company’s grip on the future.

• Thus, the company needs to pay more attention to its aged products to identify them early in the decline stage. Then, the organization must make a decision: preserve, garner, or drop the declining product.