Business Studies, asked by Mariav6478, 3 months ago

which of the following is an example of an individual influence on buyer behavior?

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Answered by duajaan

Answer:

According to sociological model, the individual buyer behaviour is influenced by society— by intimate groups as well as social classes. That is, his buying decisions are not totally determined by the concept of utility. That is his buying decisions are governed by social compulsions.

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