Question

Which of the following is not a characteristic of "Market Introduction Stage" in
PLC? खालील पैकी काय पीएलसी मधील "मार्केट परिचय स्टेज" चे वैशिष्ट्य नाही?
Options
Demands has to be created मागणी तयार करणे आवश्यक आहे
Less Promotional expenditure कमी प्रचार खर्च कमी
Slow sales volume to start सुरुवातीला विक्री हळू होण्यास
There is little or no competition कमी किंवा कोणतीही स्पर्धा
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Answer 1

Answer:

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Explanation:

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Answer 2

Answer:

Option 2, Less promotional expenditure is the correct option.

Explanation:

• The introduction stage or the Market introduction stage is the first stage in the Product life cycle (PLC).
• It is characterized by the facts such as-

1. The product is new in the market for which demands have to be created.
2. Slow sales volume in the beginning.
3. Establishing the product in the market where there is little or no competition.
4. Application of Pricing strategies on the product.
5. More expenditure on promotional activities such as advertisements, marketing, and publicity.