Question

which of the following is not a characteristics of service marketing​

Answer 1

5 Important Characteristics of Service Marketing. Services have five important characteristics which make them so different from physical products: ...

Intangibility: ...

Inseparability: ...

Variability: ...

Perishability: ...

Ownership:

Answer 2

Answer:

The majority of the time, services differ from retailing of commodities in a number of ways. These include intangibility, perishability, irregularity, fluctuation, and dependence on the consumer.

Explanation:

Any intangible, irreducible, variable, and transient good or service that can be provided to clients in order to meet their needs, wants, or desires is referred to as a service.

1. Service is a performance:

Services are delivered, whereas products are produced. Services are frequently completely unrelated to any tangible products.

2. No ownership is transferred in the case of services;

likewise, no ownership is transferred in the case of product marketing. Another effect of concurrent production and consumption is that service providers increasingly find themselves acting as both a component of the final product and a crucial component of the consumer's service experience.

3. Intangibility:

Services are intangible, unlike physical goods; they cannot be seen, touched, or smelt. A service cannot be sampled by the customer beforehand. As a result, the consumer finds it challenging to evaluate a service before making a purchase because he cannot predict the service's precise consequence in advance.

4. Inseparability:

Services and service providers are inseparable. Once a product is made, the producer may lose ownership of it. Regardless of how a service is created at or close to the point of sale.

5. Diversity:

Variability or variety are further characteristics of services. Three factors account for this. First, there is considerable fluctuation since the service and the provider cannot be separated. Services are very attentive to people. The impact of services varies depending on when and where they are provided.

#SPJ3