Which of the following is not a market based pricing method
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the contribution pricing.
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Premium pricing is not a market-based pricing method. This pricing strategy involves setting the price of a product higher than similar products.
- The basic aim of this kind of strategy is to skin the cream at the top of the market.
- It aims to inform the consumers that the product offered by their company e is of better quality than the rest.
- It is closely related to the strategy of price skimming however it was setting prices high and keeping them there.
- iPhones are an example of premium pricing.
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