Question

Which of the following is not a type or criterion of segmentation?
1. Dividing consumers on the basis of lifestyles
2. Dividing consumers on the basis of location
3. Dividing consumer groups based on social status
4. None of these​

Answer 1

Explanation:

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.