Question

which of the following is not one of the product mix and service mix pricing strategy​

Answer 1

Answer:

1.bundle,2.by-product, 3. product line, 4.complementary

Answer 2

Trade up is not a pricing strategy

Explanation:

The question is incomplete. The choice of answers is not given. Please find below the choice of answers and the solution based on them.

1. Trade Up
2. Alteration
3. Simplification
4. Value-addition

Solution:  

Product mix is the the number of product lines that a company offers its customers

1. Trade up is not a pricing strategy where one trades in a product of lower value and buys an upgraded product.
2. Alteration strategy refers to improving the existing product in the product line.
3. Simplification strategy refers to simplifying the existing product.
4. Value-addition is when the company offers more benefits and complementary services to the product at an optimum price.

Option 1 is the answer.