Which of the following is NOT the function/role of marketing channels
Answers
Answer:
marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel.[1] A marketing channel is a useful tool for management,[2] and is crucial to creating an effective and well-planned marketing strategy.[3]
Another less known form of the marketing channel is the Dual Distribution[4] channel. This channel is a less traditional form that allows the manufacturer or wholesaler to reach the end-user by using more than one distribution channel. The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising
Roles of marketing channel in marketing strategies
Links producers to buyers.
Influences the firm's pricing strategy.
Answer:
Motivation
Explanation:
Market research, creating a marketing plan, and product creation, as well as strategically directing advertising, promotion, distribution for sale, customer support, and public relations, are all examples of marketing functions in a larger company.
Marketing has nothing to do with motivation. The activities that a corporation engages in to encourage the purchase or sale of a product or service are referred to as marketing. Advertising, selling, transportation, storage, and delivery of products to consumers or other businesses are all part of marketing.
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