Question

Which of the following is the biggest challenge to solving the “advertising attribution problem”?


Most websites don’t keep a record of customer visits.


There is not significant industry interest, hence no funding available.


Tracking customers across digital properties is difficult.


There is not enough digital advertising so that the data is sparse.

1 point
3.Question 3

Answer 1

Answer:

I think the answer is

There is not significant industry interest, hence no funding available.

Explanation:

Hope it helps u

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Answer 2

There is not enough digital advertising so that the data is "sparse".

Explanation:

• In advertising, "attribution" is the process of "tracking the referral sources" of a certain "user goal". That goal can be a download, signup, a purchase, and so on. Attribution is the technique wherein  advertising effectiveness is "evaluated"
• Advertisement attribution is the process of ascertaining actions of the user which results in the desired outcome between the "click" of the advertisement & the "conversion". If one generates a sign-up, attribution is about re-tracing that person's new lead's steps with tools to find out where they had come from.

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