Question

Which of the following platforms is used by publishers to connect to multiple Ad Exchanges?

Answer 1

Answer:

SSP platform is used by publishers to connect to multiple Ad Exchanges. SSP or Supply-side platform is the platform which is used by the publishers to connect to multiple Ad exchanges. SSPs gives the opportunity to the publishers to connect their inventory to multiple ad exchanges, DSPs and networks all at once.

Explanation:

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Answer 2

Answer:

SSPs, or Supply Side Platforms are used to by publishers to connect their inventory to multiple ad exchanges, DSPs (Demand Side Platforms) and networks at once, thereby opening it to a large potential audience. SSPs allow their publishers to set up ‘price floors’, or the minimum amount at which the inventory will be sold to specific buyers or through specific channels.