Question

Which of the following platforms is used by publishers to connect to multiple Ad Exchanges?

Answer 1

SSP platform is used by publishers to connect to multiple Ad Exchanges.

Answer 2

SSP or Supply-side platform is the platform which is used by the publishers to connect to multiple Ad exchanges.

SSPs gives the opportunity to the publishers to connect their inventory to multiple ad exchanges, DSPs and networks all at once.

Not only this, SSPs also allow the publishers to set up ‘price floors’, or the minimum amount they will sell their inventory for to specific buyers or through specific channels.