Which of the following represents the market modification strategy?
Finding new customers
Increasing products use among existing customers
Creating new use situations
All of the above
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Answer:
all of the above
Explanation:
because it needs all of the above
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d.) All of the above
- Market modification strategies are schemes that refer to entering into new market segments by redefining target markets, competing and winning over competitor's customers, converting non-users into consumers also product modification that enhances the service provided.
- For finding new customers the firms tend to launch and plan new schemes and offers that attract people to use their brand and increase their sales.
- Increasing products use among existing customers in layman's language means increasing the sales of products among the people, who are already familiar and users of the same.
- Creating new situations is launching new products to increase engagement and variety in the name of the brand.
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