Question

Which of the following statements about market segmentation is true?
A) It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants.
B) It is a process of creating an image or identity of the product in the minds of the target market.
C) It is a process of evaluating each segment's attractiveness and selecting one or more to enter.
D) It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.

Answer 1

a is the right ans ...

Answer 2

hey mate,
A) It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants....... is the correct option.....

thanks....
nice to help you