Question

Which of the following statements about product-mix strategy is true?
(A) All of the different flavors of Jell-O gelatin would be an example of a product mix.
(B) A store that sells nothing but t-shirts has a broad product mix,
(C) Adding new products to a product mix can help a company's competitive position., D, A retailer that carries books toys video games and coffee would have a deeper product mix than a store that sells only cosmetics​

Answer 1

The correct option is C) Adding new products to a product mix can help a company's competitive position.

Explanation:

• In the field of business , product mix can be described as all the products that a particular company offers.

• Product mix is also referred to as product assortment.

• If more new products are added to a product mix, then there will be more diversity of products offered by a particular company.

• Hence, its competitive value in the market would increase.