Question

Which of the following statements is false?

A. Market segmentation is a useful process for small businesses to undertake.

B. Selling is essentially a matching process.

C. A benefit is the value of a product feature to a customer.

D. It is a good idea for small businesses to compete solely on price.​

Answer 1

Explanation:

Selling is essenyially a matching process..

Answer 2

(D).It is a good idea for small businesses to complete solely on price, statement is false.

Explanation:

• When you compete on price, you attract people who want to save every nickel and dime they possibly can.
• You'll never be able to raise your prices again. The only way to profitability is to cut costs.
• If your prices are low, that means the only way you're going to see desirable profit margins is if you cut your costs.
• Small businesses contribute to local economies by bringing growth and innovation to the community in which the business is established.
• Small businesses also help stimulate economic growth by, providing employment opportunities to people may not be employable by larger corporations.