Which of the following will a, 'as-is' customer experience map have?
Observations
Process Touchpoints
Interface designs
Prototypes
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Process touchpoints will have the customer experience map.
Explanation:
- A customer experience map is created by mapping the touchpoints.
- It involves all the interaction a customer may have with your organization at any point.
- This map includes the analysis of all customer behavior and interaction across all channels and touchpoints.
- Sale processes and marketing of the products of a company are displayed on the customer experience map.
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