Question

Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

A
It will help the ad stand out and encourage people to click it

B
It will guarantee the ad appears at the top of the search results

C
It will increase the amount of users across your entire website

D
It can increase the quality score of your ad

Answer 1

A. It will encourage people to cliick on your ad and you will get the traffic on your site easily

Answer 2

Answer :

A. Including an offer in a Search Engine Marketing (SEM) ad will help the ad to stand out and encourage people to click it.

This will help in increasing the traffic to the website which will, in turn, lead to generation of more leads.

According to Wikipedia, 'Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.'