Question

Which of the four ps describes the goods-and-services combination the company offers to the target market?

Answer 1

Answer:

Product

hope it help u

Answer 2

Answer:

Trade liberalisation allows countries to specialise in producing the goods and services where they have a comparative advantage (produce at lowest opportunity cost). This enables a net gain in economic welfare.

Explanation:

Concept of Liberalisation :-

Progressive elimination of government control over economic activities is known as

“liberalisation”.

Liberalisation refers to freedom to business enterprises from excessive government control and

they are given freedom to make their own decisions regarding production, consumption, pricing,

marketing, borrowing, lending & investments.

The major elements of Liberalisation in India includes the followings :

1. De-licencing of industries :-

The Industrial Policy 1991 abolished (cancelled), licencing for most industries which helped

Indian companies to concentrate on productive activities.

The 6 industries that required licencing are alcohol, cigarattes, industrial explosives, defence

product, drugs & pharmaceuticals, hazardous chemicals, etc.

2. Liberalisation of foreign investment :-

The necessity to obtain approval for foreign investment from various government authority

often caused delayed. At present FDI is 100 % in certain sectors such as infrastructure, exports,

hotels, tourism, etc. The Liberalisation of FDI has resulted in certain benefits such as increased

in inflow of foreign capital, Development of skills of Indian personnels due to foreign MNCs

training transfer of technology by foreign partners to Indian firms.

3. Liberalisation of foreign technology imports :-

The liberalized import of foreign technology led to technological improvement in Indian

industries. This helped in getting automatic permision for foreign technology imports and no

permision was required for hiring foreign technitians & foreign technology testing.

4. Liberalisation of industrial location :-

The Industrial Policy 1991 stated that, there is no need to obtain approval from central

government for industrial location. This enabled the Indian firms to set up industries at a right

location of their choise without much interference from government authority.

5. Liberal taxation :-

The government of India has introduced liberal reduction in taxation rates on direct tax &

indirect tax, customs, excise, service which has greatly benefited the firms operating in India.

Advantages of Liberalisation :-

1. Increase in foreign investment.

2. Increase in efficiency of domestic firms.

3. Rise in the rate of economic growth.

4. Control of price.

Disadvantages of Liberalisation :-

1. Increase in unemployment.

2. Loss to domestic unit.

3. Increased dependence on foreign nation.

4. Unbalanced development of sectors.