Question

Which of these is not an ethical issue in Marketing.

a. Unhealthy Competition b. Surrogate Advertising

c. Use of Children in Advertising d. Brand Building​

Answer 1

surrogate advertising

Answer 2

Brand Building is not an ethical issue in Marketing.

• Brand Building means to make people aware of the brand and spread information about its existence.
• Brand Building is done using the company's strategies and tactics and is not unethical.
• Brand Building is usually done in the early stages of a brand or product to make the public aware of it and to spread awareness about the brand. The company must build good brand awareness among the public as it will be having an impact on its market share.

The correct option is (d) Brand building.