Question

Which one of the following is a management perspective in which the firm takes aggressive actions to affect the public’s and forces in the marketing environment rather than watching and reacting to them

Answer 1

Answer:

There are four phases of the business cycle: prosperity, recession, depression, and recovery.

During recession and depression, the economy is on a downward tilt. Consumers are spending less and saving more, making the job of marketers more difficult and more risky. During recovery and prosperity, consumers are spending once more. However, the job of marketers remains challenging.

Marketers must be aware of what stage of the business cycle the economy is in. This is very difficult to predict, but research and awareness can lead to calculated risks.

Key Terms

business cycle: A long-term fluctuation in economic activity between growth and recession

depression: A period of major economic contraction; officially, four consecutive quarters of negative, real GDP growth (according to NBER).

Explanation:

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Answer 2

Answer:

Written above answer is correct