Question

Which out of the following is not included in the components of a product? 1 (A) Associated feature (B) Core product (C) Logo (D) Brand mark
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Answer 1

Answer:

Answer the following questions and then press 'Submit' to get your score.

Question 1

The components of a product or service offer include:

a) core benefits, attributes or features, support and services, and customer loyalty programmes.

b) core benefits, attributes or features, support and services, and potential benefits.

c) customer benefits, attributes or features, warranty, and potential benefits.

d) customer benefits, core services, customer helplines, and home delivery.

Question 2

The new product development process involves a number of stages. The best estimate of the new product's likely profitability is likely to be made at which of these stages?

a) Idea generation

b) Idea evaluation

c) Market testing

d) Brainstorming

Question 3

Which of the following is NOT a benefit of product standardization in international markets?

a) Economies of scale - lower costs of production and marketing

b) Quicker return on investment returns

c) Easier organisation and control of product management

d) Greater motivation by local management

Question 4

An organization embarks on an international product strategy depending on a decision on a number of factors, which include:

a) The overall market objectives

b) Market and customer expectations

c) Marketing mix support

d) All of the above

Question 5

Which stage of the product lifecycle is marked by falling costs and rising revenues?

a) Introduction stage

b) Growth stage

c) Maturity stage

d) Saturation stage

Question 6

At which stage in the International Trade Cycle does a country usually import foreign goods?

a) Introduction stage

b) Growth stage

c) Maturity stage

d) Saturation stage

Question 7

To have value, a brand must offer which one of the following?

a) A simple product range with a defined set of features.

b) A complex product range with a defined set of features.

c) Consistency, a reduced level of perceived risk for the buyer, and a range of functional and emotional attributes which are of value to buyers.

d) An identity through which the customer can trace the party responsible for supplying the product.

Question 8

Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand.