Question

which refers to the use of colour and the meaning they convey​

Answer 1

You see colors in everything around you, every moment of the day—but do you ever stop to think about the impact each of those colors is having on you? Whether it’s the calming effect of blue skies and fields of green, or the saliva-inducing red and yellow of your local fast food chain, each color has a meaning and taps into emotions. There’s a whole science (and art) in the meanings of colors. As an entrepreneur or designer, it’s essential to be aware of these color meanings to help you choose your colors wisely and tap into the magical power of color symbolism.

Man considering meanings of different colors

Color meanings can be powerful, so choose your colors carefully. Illustration by OrangeCrush.

Colors can be a powerful tool—if you know how to use them. For a business—whether it’s yours or your client’s—there are all sorts of places where color comes into play.