Question

which section of the
Specific segment or
Industry to which
business
porget
the firm
plan focuses
market of
will
on the
an
to appeal​

Answer 1

For many years, marketing specialists have segmented their target customers to understand who might buy a service or product. It does sound pretty easy.

Explanation:

Yet, sometimes companies have fallen (and continue to fall) into a few pitfalls when thinking about segmentation. One is that they just don’t segment. Two, they confuse segmentation with demographics. And three, many companies forget to ask themselves why they want to segment and what decisions will be made based on the information they receive.