Question

which stage of strategic marketing does an organization decide on the positioning strategy of a product

Answer 1

The answer is product positioning.

An organization decides on the positioning strategy of a product at the product positioning stage of strategic marketing. This helps you to understand where your product stands with respect to that of the competitors. The product positioning matrix compares different pricing options against the product specialization to highlight product gaps.

Answer 2

Strategic marketing is a process of planning, developing and implementing maneuvers to obtain a competitive edge at your end.

This process is necessary to outline and simplify a direct map of the company’s objectives and how to achieve them.

The different phases are:

1.Planning Phase-

It is the most important phase as it analyses the internal strengths and weaknesses, change in technology and provides an overall picture of the state organisation.

2.Implementation Phase-

it is the action portion of the process.The planning and its implementations should be proper for the achievements of the goals.

3.Evaluation or control Phase-

Here the results of the program are line with the goals set.