which Strategy wants parent company to develop products.
a. local
b.global
c.transaction
d.multi-domestic
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Answer:
a. local.
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Local strategy wants parent company to develop products. (option a)
- Localized content is used to balance products in a local market.
- Other campaigns including global, transaction and multi-domestic are of limited importance due to the location of the user on the other end.
- It is easily targeted by many companies so the entrepreneurs just need to decide the strategy to target the market.
- Specific products and services do perform well in a few markets as compared to the others.
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