Which targeting option should thelma select to achieve her marketing goal?
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Explanation:
Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34.
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Demographic Targeting option will help Thelma to achieve her ‘marketing goal’.
Explanation:
- Demographic targeting helps to find out the behavioural tendency of the people through advertising.
- It helps to reach a certain lot of potential customers. Since Thelma is creating a ‘display campaign’ to reach parents between the ‘ages of 25 to 34’, therefore it needs to be set according to a certain target.
- It should involve the gender, age and parental status of the persons she wants to target.
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