which testing is related to big ideas
A) post
B) concept
C) copy
D) pre
Answers
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Answer:
COPY
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The correct answer is OPTION C: Copy testing.
- Before an advertisement is a broadcast, copy-testing is a comprehensive method used in marketing research to gauge its success based on reactions.
- This form of pre-testing will aid the company in determining whether or not an advertisement conveys a strong enough message.
- Copy-testing can help ensure the effectiveness of your marketing campaign.
- Numerous tests are undertaken before an advertisement is released or broadcast to gauge the campaign's success.
- Even after the campaign has begun, these testing are carried out to determine its efficiency.
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